Why does this entry deserve to win?
A water heater flies through a house before crashing into a vehicle. In the quest of pepperoni, a determined terrier sets fire to a kitchen. A goat fights its reflection and destroys a car in the process. These are real insurance claims handled by real Farmers representatives.
We found a wealth of material to work with in these strange-as-fiction tales. Farmers has seen practically anything, so they know how to cover virtually everything, according to these true-life stories.
The Hall of Assertions, a hypothetical museum full with exhibits highlighting Farmers’ most absurd and impossible claims, was born in this spirit.
This museum served as the launch pad for our campaign, with each highlighted story leading to various executions on television, social media, and the web. For example, a report about dogs flooding a house became the TV promo “Mer-Mutts,” which celebrated canine agility and artistry in advance of the Summer Olympics. A 360-degree video, pet-shaming postings, and our own Dog Diving event on YouTube were used to further the story on Facebook.
Rich media and pre-roll units that brought our Hall of Claims exhibits to life, guided Facebook meditations to calm people’s fears of the unexpected, Facebook memories of destruction, and parody pre-roll ads that viewers could choose to destroy rather than skip were also used to highlight other claims.
We were able to draw people back to a digital version of the Hall of Claims, where they could explore the complete range of real-life disasters that Farmers has covered and which also functioned as an entry point for quote requests and other Farmers services, thanks to these pieces.
Are the accidents in the Farmers commercials real?
Farmers Insurance spokesperson Carly Kraft informed our Verify team that all of their advertising are based on real cases. For comedic effect, some of the adverts are exaggerated. According to Kraft, the outrageous statements are entered into a raffle system, with the most outrageous allegation being turned into a commercial.
Does Farmers Insurance have a good reputation?
Farmers Insurance, based in California, is a well-known auto insurance provider that has been in operation since 1880. Customer Satisfaction Survey by Zebra – 4.3/5: Farmers car insurance was ranked tenth overall among the 15 providers surveyed, despite having a rating of at least four stars.
What is the Farmers Insurance slogan?
A memorable, timeless jingle can serve as a brand’s backbone for years. “The songs “I’m Lovin’ It,” “Like a Good Neighbor,” and “I’m a Big Kid Now” are all so similar (4)…
Returns you to your rightful place. Farmers Insurance Group (commonly known as Farmers) is an American insurance company that specializes in autos, homes, and small companies (5)…
9 January 2020 The Farmers Insurance jingle sounds like a warning of impending tragedy. Anyone who hears that should be alarmed “Bum ba-dum bum bum bung bum bum bum bum bum bum bum bum bum bum bum bum bum bum bum (6)…
What’s the Geico slogan?
Geico commercials are noted for their inventiveness. Geico employs “pre-roll” ads that show directly before user-selected material, such as on Hulu, in addition to traditional television advertising. The adverts all start and conclude inside the five-second time limit that must be watched before moving on to the content. The commercials also emphasize the importance of “savings” over “service.” Geico’s success, according to Forbes, stems from its ability to provide clients with freedom and reasonable prices. The Geico mascot’s iconic catchphrase, “Fifteen minutes may save you 15% or more on vehicle insurance,” has become part of American culture. In 2020, the company unveiled a new slogan: “GEICO: Real Service, Real Savings.”
Who says we know a thing or two because we’ve seen a thing or two?
Farmers Insurance is celebrating the 50th anniversary of Sesame Street with a Muppet-inspired version of the “We Know From Experience” campaign.
Several famous Muppet characters converse to Professor Burke played by Oscar winner JK Simmons about their insurance needs in the new commercial, which launches during National Preparedness Month.
Bert is costumed as the Professor in a welcome advertisement and is about to give the iconic phrase, “We know a thing or two because we’ve seen a thing or two,” but Ernie interrupts him and wonders if Farmers covers rubber duckies. Then Cookie Monster appears and inquires about shattered cookie jars, while Grover flies across the room and inquires about accident protection – all in all, typical Muppet anarchy.
Grover is shown in ‘Not So Handy Monster’ attempting to repair a man’s water heater. He launches the heater like a rocket, which flies across the street and lands on a car in his endearingly fumbling manner. In ‘One,’ the Count is seen counting while his riding mower catches fire in the backdrop.
Spots will appear on broadcast networks like NBC and CBS during college football, MLB, and NFL events, as well as in theaters, and will be supplemented digitally by Zenith’s presence on Hulu and Buzzfeed. A significant social and digital push is also underway to assist drive people to a special Sesame Street-themed Farmers home page, which includes videos and behind-the-scenes images.
Who is the parent company of Farmers Insurance?
Farmers Group, Inc. (FGI), a wholly owned subsidiary of the Zurich Insurance Group, Ltd (ZIG), a Swiss business, owns FUA.
Which pro golfer does Farmers Insurance sponsor?
Farmers Insurance is a proud supporter of Rickie Fowler, one of the game’s rising stars and an ambassador for the game’s youth movement.