How can we generate a desire without selling insurance? What if we set up a competition that recognizes and rewards good behavior?
How can I promote my insurance products?
You’ve come to the right site if you’re looking for insurance agent marketing ideas. With the New Year just around the corner, now is the time to wipe the slate clean and start over with a new and improved marketing strategy that incorporates future trends to complement existing effective techniques.
As we look forward to 2016, one thing that hasn’t changed is that the insurance business is still about creating and maintaining great relationships and offering value to policyholders. However, just because the end goal hasn’t changed doesn’t mean you can’t add a few new marketing techniques to your toolbox.
Here are eight marketing strategies for insurance salespeople to try in 2016:
Clean Up Your Database
Inaccurate data might halt the progress of a marketing campaign. Bounce rates, spam reports, and unsubscribes all rise as a result of bad data, which is time, effort, and money wasted. Too many spam reports and unsubscribe requests may raise a red flag with your email service provider, and your account may be suspended.
Clean data isn’t just important for email deliverability; it’s also important for list segmentation, which affects your social media marketing efforts. You must maintain your data clean if you wish to grow your reach in a targeted manner. Take the effort to refresh your mailing list on a regular basis, removing any outdated information and unsubscribe requests.
Spend Some Money on Facebook Advertising
Obviously, not everyone will see the stuff you post and share. Because of Facebook’s algorithm, it won’t even reach all of your policyholders. But that doesn’t mean you can’t use a few of shortcuts to broaden your horizons.
Make it a resolution for 2016 to try Facebook Ads if you haven’t already. Facebook makes it simple by taking you through the process and assisting you in targeting your ad based on geography, demographics, interests, habits, and relationships. With clean data at your disposal, you could execute a low-cost advertising campaign (as low as $5) to drastically increase your reach.
Indeed, the team at Buffer conducted an interesting experiment to explore what they might accomplish on $5 per day. For just $5, they were able to get 750 additional views through boosted posts. If you’re unfamiliar with Facebook post boosts, they’re an easy way to get your posts to appear higher in your audience’s news feeds. The increased visibility aims to increase interaction and provide you a more permanent spot in your clients’ news feeds.
Use Social Media to Connect With Millennials
Here are some stats that you might find interesting. Over 70 percent of insurance agents utilize referrals and social media to as prime outlets for getting leads from millennials, although only 30 percent of agents actually communicate with clients on social media, and fewer still use it to create referrals.
Do you want more figures? When it comes to buying insurance, half of millennials the 92 million people born between 1980 and 2000, making them the fastest-growing age of customers rely on referrals from friends and family. Many of these discussions take place on social media platforms.
Why is there a communication gap when 93% of B2C marketers are using social media content? Unfortunately, many businesses, whether they are in the insurance industry or not, regard their social media audience as little more than a sounding board. These companies don’t truly communicate; instead, they spout ideals and place thinly veiled adverts. As a result, their supporters become disinterested in them.
Millennials, who desire a more personal connection, are turned off by this style of marketing. It’s truly unpleasant to everyone. Your policyholders don’t require the services of a salesperson; instead, they require the services of a trusted companion who is also an expert in the field of insurance.
Social media, like the insurance industry, is all about building relationships. It works well in a conversational setting. Don’t be frightened to pay attention to what your audience has to say. Find out what’s bothering them and make a list of their top priorities. If you can help, join the conversation and engage them on their own terms.
Bonus Content: Get the most out of your social media. Everything Insurance Agents should know for the upcoming year.
Your policyholders will remember you if you provide meaningful information that addresses a problem, offers a lesson, or simply inspires positive discourse. When the time comes, you’ll be the first person people think of when they need a referral.
Start Paying Attention to Online Reviews
Word of mouth is rife in the insurance industry, and not only among millennials. Did you know that when it’s time to get insurance, 79 percent of consumers contact their friends and family for recommendations? A further 65% resort to social friends and coworkers. And word of mouth is changing; 88 percent of buyers trust internet evaluations as much as personal recommendations.
With figures like these, you’d think online reviews would be endorsed by the insurance business. Despite this, more than 70% of agents disregard online review sites, ranking them as the least effective lead generation source. But how useful can they be if you entirely disregard them?
Why turn down a potential candidate for referral business when over 50% of insurance agents get 40 to 60% of their new business from referrals? Whether you’re aware of it or not, online reviews have an impact on your business. Online referrals are near the top of the list of marketing ideas for insurance brokers to consider in 2016.
Use Video Content to Make a More Personal Connection
With 46.6 billion videos seen in a single month in March 2014, it’s no surprise that 76 percent of B2B marketers and 74% of B2C marketers are creating video content. In fact, video is the most effective sort of content for 68 percent of B2B marketers and 73 percent of B2C marketers.
Will video material, on the other hand, be effective for insurance agents? You can count on it! Some of the fastest-growing insurance businesses employ video to sell and educate customers on their websites:
Whatever method you select to put video to work for you, keep in mind that it may be used on a variety of platforms. Put it on your website, send it out via email or social media, or offer it as a paid download. (Would you like to attend a webinar?) Simply put it to use!
Write Better Email Subject Lines and Increase Open Rates
Consumers feel that a company that provides bespoke content strives to create a positive relationship with clients 78% of the time. But, if you can’t even convince them to open your emails, what good is custom content?
Delivering relevant content to their inbox puts you on their doorstep, but a catchy email subject line is the key to having that door opened. First contact is the topic line. Emails are opened, discarded, or reported as spam after judgments are made. Nearly half of email recipients think the subject line is what makes them open the email, so get it right the first time. There might not be another chance.
If you do a simple search, you’ll find a plethora of information on how to write professional email subject lines. Best practices are omnipresent, yet to stand out from the crowd, you sometimes have to think outside the box. Unconventional email subject lines can frequently provide just the perfect amount of “oomph” to get you noticed and raise email open rates; see 7 Types of Unconventional Subject Lines That Increase Email Open Rates for more information.
Use Email Automation to Stay in Front of Past Clients
Isn’t it lovely if you could just delegate everything to someone else? That’s great news, because that’s exactly what we do! You don’t have to write, design, or send email content because we do it for you!
Email is still the most effective way to stay in touch with policyholders, but it’s time-consuming. You receive the benefits of clean data, custom content, and automated tools without the added work with email automation. And, owing to a consistent and valuable email presence, you stay top of mind with your past clients and potential prospects.
Make Friends With Mobile
Did we mention that mobile continues to be huge in 2016? If you haven’t already done so, now is the moment. This is why:
If that doesn’t persuade you, consider the following: Google now prioritizes mobile-friendly websites in search results. You may even evaluate your mobile-friendliness on their website.
You have two choices if your site isn’t mobile-friendly: Create a separate site for mobile users or upgrade your current site to a responsive design that adapts to the user’s mobile device. Whatever you do, make it happen quickly!
Wrap-Up
Clean data is essential for great insurance marketing concepts. You can’t properly target your Facebook advertisements, social media campaigns, or email marketing without it. Both millennials and online reviews require your attention in 2016, and video content and mobile-friendly web design are must-haves. Finally, sign up for email automation if you want to save time and build a consistent strategy.
How do you attract insurance companies?
Insurance salespeople typically try to be everything to everyone, but specialist marketing may be a better strategy. Concentrating your marketing efforts on a single business class can benefit you in the following ways:
- Develop a thorough understanding of an industry’s hazards. The dangers are sometimes evident. However, when you gain experience in a particular field, your ability to assess hazards improves.
- Obtain a competitive advantage. Clients are more inclined to select an insurance agent who is knowledgeable in their field.
- Raise your profile. Getting clients the right insurance at a reasonable price is a smart strategy to establish a reputation as the industry’s go-to agent.
- Make money by referring others. As your reputation grows, you may receive more business referrals.
To choose a speciality, start by looking into the different types of businesses that exist in your area. Joining trade organisations, reading industry periodicals to remain up to date on significant problems, and concentrating your networking efforts on people in that field may be beneficial.
How do I promote myself as an insurance agent?
There are numerous blogs on the internet that can teach you how to market your company, but there is a lot of information to sort through. We’ve taken care of the grunt work so you can concentrate on your business. Here are a few low-cost or no-cost suggestions to help you get started with digital marketing.
Videos
This is just another simple approach for you to add value to your customers. To create good material, you don’t need to be a skilled video editor. Start recording with your smartphone in a peaceful area. You can even discuss the same subjects that you’re writing about. It should be uploaded to YouTube and shared on your website, emails, and other social media sites.
Create Eye-Catching Graphics
You don’t need to be a designer to make stunning graphics for your website, social media postings, emails, or even advertisements. There are low-cost marketing solutions, such as Canva, that feature ready-to-use templates for each situation. More than 8,000 templates and over 100 design kinds are available in the free plan.
Consistently Publish on Social Media
It is no longer optional to have a social media presence. It’s not necessary to be active on every platform accessible; doing so would be exhausting. Pick two or three and begin publishing on a regular basis. According to most experts and research, you should publish one or two times every day. You will reap the benefits even if you routinely write twice a week and provide some form of value to your followers (e.g., all that stuff you’re writing on your website).
Advertising
You may believe that advertising on Google or social media is out of your price range, but that is a falsehood. Anyone, regardless of their financial situation, can promote. You’ll have to put in a bit more effort, but pay-per-click (PPC) can work for you if you have the correct target demographic and an appealing design.
Host a Class or Event
This can be done in person or on the internet. Choose a subject or topic and invite the people you want. You can invite your community by posting your event on Facebook events, or you can choose a small set of clients and ask them to bring someone they know (e.g., another business owner). In either case, this is a cost-effective approach to get your name out there.
Request online reviews
Make it simple for satisfied customers to provide good online reviews by including 1-click call-to-action (CTA) buttons on your website or sending email reminders (think Yelp). Peer reviews are used by many consumers to make purchasing decisions. By having a strong online reputation, you can make it easier for prospects to choose you over the competition. Also, keep an eye on reviews and respond to them. This will enable you to respond to any unfavorable or incorrect reviews and preserve a positive internet reputation.
Ask for Referrals
Commercial insurance agents rely heavily on referrals. Now is the moment to start a referral program or one that gives incentives (such as discounts for referrals that result in sales).
How do I market my insurance policy?
Customers are eager to come to independent insurance agents. The internet has made it far too simple to bypass a local insurance salesperson in favor of a well-known intermediary. People, on the other hand, desire to support firms that are owned and operated locally. All they need to know is that you’re present.
Contact with your community can help you build the brand recognition and reputation you need to attract new customers. You can use the following methods to promote your agency:
- Distribute business cards. Business cards are a tried-and-true way to get your contact information into the hands of a prospect.
- Take part in events as a sponsor. Organize a charity event or sponsor a tee-ball team. This type of community activity demonstrates to others that you are more than a salesperson.
- Make referral contracts. Referral agreements imply that you exchange business leads with individuals in your professional network. You might, for example, trade leads with an accountant who, in turn, refers their restaurant clients to you.
- Take your business to where your clients are. Where would you go if you wanted additional contractor clients? Most likely, first thing in the morning, I’ll go to the hardware store. Even great if you had coffee to share. The goal is to consider where you could locate potential clients and chase them down hopefully ahead of the competition.
- Encourage people to give and take. Charities understand that giving potential contributors a gift increases their likelihood of giving. That is why many people include address labels or pencils with their requests. If you can link your giveaway to your insurance product, you’ll do much better. At an expo or other event, for example, you may offer out smoke detector batteries or emergency contact magnets.
In the end, marketing your independent insurance business boils down to determining what your consumers require. Depending on who they are, one method may make more sense than the other. Don’t worry if you have to abandon a failed plan; it will give you the opportunity to try something fresh.
To compare prices for business insurance from top-rated U.S. providers, fill out Insureon’s simple online application today. You can start coverage in less than 24 hours once you’ve found the proper policy for your small business.
How can social media promote insurance?
‘The’ “The “ratio” notion instructs business owners that shoving a bad sales pitch down their Facebook fans’ throats is fine as long as they do it 17.3 percent of the time.
Because all it takes is one bad Facebook post from one of your devoted fans “Request a FREE Quote” to have your messages vanish… FOREVER!
Did I mention that your Facebook admirers are likely to be your most devoted customers?
That being said, if you’re not selling on Facebook, you’re wasting your time.
And, yes, you CAN sell in every single one of your postings – as long as you do it discreetly.
Here are 18 fantastic methods to sell insurance on social media without alienating your followers:
Why do insurance agents quit?
The majority of agents leave because they are unable to make enough money to sustain themselves and their families. The only way to fix this is to learn how to generate more and better leads, as well as how to follow up on them. People use the internet to conduct fact-checking missions. They are unconcerned with who answers their questions as long as they receive responses.
What do people want from their insurance company?
According to a new survey published by specialty insurer Beazley, customers’ service expectations of their insurance firms are rising. Customers expect their insurance firms to give them with additional risk information, risk management-related services, and flexible coverage that better suits their businesses’ needs, in addition to financial protection.
The study surveyed 1,000 senior executives and insurance buyers from ten different industrial sectors in the United States and the United Kingdom, with additional insights gleaned from interviews with a panel of risk and insurance industry experts.
How can I get clients fast?
How to Attract New Clients Quickly
- Take a chance. Don’t listen to anyone who tells you not to do something that will get people’s attention (as long as it’s legal, of course).
- Allow yourself to be free of your worries, doubts, and insecurities. When you do, you’ll love yourself more!