Tourism Promotions Board. SECTION 45. A body corporate known as the Tourism Promotions Board shall be under the direction of the Secretary and affiliated to the Department for the purposes of program and policy coordination (TPB). The TPB is responsible for developing and implementing a comprehensive domestic and worldwide promotion and marketing strategy for the Department.
MANDATES, SECTION 46. The TPB will be in charge of marketing and promoting the Philippines as a major global tourism destination both domestically and internationally, emphasizing its uniqueness and assisting in the development of its tourism products and services, with the goal of increasing tourist arrivals and tourism investment. It will specifically promote the Philippines as a major Asian conference destination. It will be in responsibility of recruiting, promoting, facilitating, and servicing large-scale events, such as international fairs and conventions, congresses, sports contests, and expositions, among other things. It will also ensure that the country’s important tourism attractions and other tourism products, like TEZs, are regularly advertised abroad. It may also offer incentives to international travel firms that can attract travelers and tourism investments to the country.
- Marketing and promoting the Philippines as a major worldwide tourism destination, showcasing its distinctiveness and supporting in the development of its tourism products and services, with the goal of increasing visitor arrivals and tourism investments both domestically and internationally;
- Promotion of the Philippines as a top MICE (Meetings, Incentives, Conventions, and Exhibitions) destination;
- Attracting, marketing, facilitating, and serving large-scale events, such as international fairs and conventions, congresses, sporting events, and expositions;
- ensuring that the country’s major tourism sites and other tourism, including Tourism Enterprise Zones (TEZ), are advertised on a regular local and worldwide basis; and
- Providing incentives to travel agencies, tour operators, wholesalers, and foreign investors who can bring a significant number of travelers and tourism investments to the country.
What is the old name of tourism promotions board?
The Philippine Convention and Visitors Corporation (PCVC) was reorganized as the Philippine Tourism Promotions Board under Republic Act No. 9593, also known as the Tourism Act of 2009, which was enacted into law on May 12, 2009, with its implementing Rules and Regulations (IRR) promulgated by the Secretary of Tourism on November 10, 2009.
The Philippine Tourism Promotions Board is a Department of Tourism-affiliated body tasked with developing and implementing an integrated domestic and international promotion and marketing strategy for the Philippines as a tourism destination and for tourism investments.
What is TPB psychology?
In 1980, the Theory of Reasoned Action was developed to forecast an individual’s intention to engage in a specific behavior at a specific time and place. The hypothesis was designed to describe all behaviors over which humans can exercise self-control. Behavioral intent is a fundamental component of this paradigm; behavioral intentions are impacted by one’s attitude about the likelihood that the conduct will produce the expected result, as well as one’s subjective assessment of the risks and advantages of that outcome.
The TPB has been used to predict and explain a variety of health behaviors and intents, including smoking, drinking, using health services, breastfeeding, and substance use, among others. According to the TPB, behavioral success is dependent on both motivation (intention) and ability (behavioral control). It divides beliefs into three categories: behavioral, normative, and control. The TPB is made up of six components that together indicate a person’s genuine behavioral control.
- Attitudes – This refers to the degree to which a person views the behavior of interest favorably or negatively. It requires thinking about the consequences of executing the behavior.
- Behavioral intention – This refers to the motivating elements that drive a specific conduct, with the stronger the intention to perform the activity, the more likely it will be performed.
- Subjective norms – This is the belief that the majority of people approve or disapprove of a particular conduct. It has to do with a person’s ideas regarding whether or not peers and important individuals in his or her life think he or she should partake in the conduct.
- Social norms are the established regulations of conduct in a group of individuals or in a larger cultural environment. In a group of individuals, social norms are regarded normative, or standard.
- Perceived power is the perception of the presence of elements that can help or hinder the performance of a behavior. Each of those characteristics is affected by a person’s perceived behavioral control, which is influenced by perceived power.
- Perceived behavioral control is a person’s perception of how easy or difficult it is to do the desired activity. Perceived behavioral control fluctuates according to situations and acts, resulting in a person’s sense of behavioral control changing depending on the scenario. The Theory of Planned Behavior was born out of the shift from the Theory of Reasoned Action to the Theory of Planned Behavior.
What is the function of NPDC?
The National Parks Development Committee, as an affiliated agency of the Department of Tourism, is responsible for developing, preserving, and managing Rizal and Paco Parks in Manila, as well as any other parks that may be assigned to it.
Mission
Rizal Park and Paco Park shall be developed, preserved, and managed by NPDC to guarantee that the general public appreciates the Park’s facilities and activities. It must, in particular:
- Provide the general public with access to and enjoyment of an open park through well-managed and maintained facilities and structures, as well as a well-developed environment through landscape design and plant ornaments, all while maintaining park order and ensuring the safety and security of park visitors.
- Showcase national heritage through programs promoting Filipino arts, culture, and tradition, as well as international exchanges; conceptualize sociocultural, economic, and physiological events and activities, such as performances and programs, in order to develop national consciousness.
- Through collaboration with the community and non-governmental organizations, create an environment conducive to the preservation of historical significance.
- Ensure the financial viability of NPDC in order to achieve the organization’s aims and objectives.
Vision
Through collaboration with other government agencies, the community, non-local government units, and non-government organizations, NPDC aspires to be the lead agency in providing fully developed and well-maintained Parks for the Filipinos’ wholesome recreation and socio-cultural education in the pursuit of enriching our national identity and heritage (NGOs).
Core Values
The four (4) most significant aspects of identity and culture that govern the NPDC’s actions and strategies as a government organization, according to the NPDC:
What are the functions of TIEZA?
On May 12, 2009, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA) was established as a government company under Republic Act No. 9593, or the Tourism Act of 2009, which replaced the Philippine Tourism Authority (PTA). TIEZA is required by Presidential Declaration 564 to continue the tasks previously performed by PTA, unless this is contrary to the provisions of RA 9593.
TIEZA is the Department of Tourism’s implementing arm, providing support infrastructure and facilitating investments in TEZs across the country. Infrastructure development; designation, regulation, and supervision of TEZs; management of existing assets or facilitation of their privatization; and administration of the Philippine Travel Tax collection are some of its key tasks.
TIEZA, as the country’s tourist infrastructure builder, helps to generate a profound feeling of awareness and pride for the Filipinos’ traditions, natural bounty, and distinctiveness as a race by bringing development to regions with significant cultural, historical, religious, heritage, and/or eco-tourism qualities.
Private stakeholders are enticed to be shared-partners in tourist development through the designation, regulation, and supervision of TEZs across the country. Their investments will undoubtedly contribute to the creation of jobs and economic activity in the local community.
TIEZA’s share of travel tax revenue supports key tourism initiatives, activities, and programs that are in line with the Philippine Development Plan and the National Tourism Development Plan.
TIEZA’s operating properties have provided services ranging from hotel management to recreation to specialist sports such as golf and scuba diving to clients from Luzon to Mindanao. In order to empower people and their communities, TIEZA formed partnerships with the business sector and local governments in the management of certain of its properties.
TIEZA achieved ISO 9001:2008 Management System Certification of its essential procedures in travel tax, infrastructure, and asset management through cooperation, demonstrating its commitment to providing excellence in public service. TIEZA uses innovation and new business ventures to improve its systems, goods, and services on a continuous basis.
What is the role of Intramuros Administration?
The Intramuros Administration (IA) is in charge of maintaining and developing Intramuros as a historical monument to the Hispanic period in the Philippines. It assures that Intramuros’ overall aspect is consistent with Philippine-Spanish architecture from the sixteenth to nineteenth centuries.
Who is the head of Philippine Tourism Promotions Board?
Atty. Maria Anthonette C. Velasco-Allones is the new Chief Operating Officer (COO) of the Tourism Promotions Board (TPB) Philippines, the Department of Tourism’s marketing and promotion arm.
Atty. Velasco-Allones has been a Career Executive Service Officer since 2010, and she brings to TPB her vast civil service management experience. She was the Executive Director of the Career Executive Service Board (CESB) from 2007 to her appointment. In 2009 and 2010, the UN-Asia Pacific Center for ICT awarded CESB worldwide recognition for “bridging the information and communications technology (ICT) capability gap of government executives in the Philippines to achieve socio-economic and development goals” under her leadership. She successfully led the CESB’s administrative reforms and program innovations in support of the country’s top career senior officials’ leadership capacity building.
From 1999 to 2001, she was Assistant Secretary for Personnel at the Department of Defense, and from 2001 to 2006, she was Assistant Secretary at the Department of Labor and Employment.
Last year, Atty. Velasco-Allones, an Outstanding Alumni of the National Defense College of the Philippines, was honored by the Unibersidad de Santa Isabel in Naga City with the Outstanding Vincentian Alumni Award for Leadership Excellence and Service.
Atty. Velasco-Allones graduated from the University of the Philippines with a Bachelor of Arts in Political Science and a Bachelor of Laws. She earned her Master of Public Administration from the National University of Singapore’s Lee Kuan Yew School of Public Policy and Harvard University’s Kennedy School of Government’s joint program.
She is currently a member of the Ateneo School of Government’s core faculty and a resident faculty member of CESB’s Leadership and Management Proficiency Program.
In 2009, she received the renowned Ten Outstanding Young Men (TOYM) award in the field of Human Resource Development in government service in the Philippines for her broad and impressive achievements in the public sector, organizational development, and strategic human resource management.
TPB’s ongoing campaign to oversee all domestic and worldwide marketing and promotional efforts for Philippine tourism and the Meetings, Incentives, Conferences, and Events (MICE) industries will be led by Atty. Velasco-Allones. TPB will engage in several travel expos, strengthen its social media presence, and continue ongoing projects to help boost the number of local and incoming travelers, in addition to promoting and supporting sustainable tourism.
TPB is looking forward to a productive year of promoting the country in order to make it the most popular tourism destination in Asia Pacific by 2022 under her leadership.